Messika introduces a new dimension to its Moderniste campaign, continuing the Maison’s creative
dialogue with Ezra Petronio, now embodied by Julianne Moore and Irina Shayk. A meditation on
femininity in its purest form, where contrasting facets need not compete to coexist. Two women. Two
presences. Emboldened by the certainty that femininity is never singular.
Ezra Petronio frames the campaign in portrait against black, reducing each image to its essentials:
presence, light, gold. Minimalism is the signature, so that everything you see is her. In Julianne
Moore, femininity is intimate, radiant, deeply personal. In Irina Shayk, it is bold, graphic, absolute.
The Moderniste campaign celebrates both without compromise.
JULIANNE MOORE: A MULTIFACETED PORTRAIT
With Julianne Moore, Moderniste finds resonance. An Academy Award-winning actress, fearless
in her craft, she grounds the campaign in the simplest and rarest of qualities: truth void of vanity.
Her femininity is soulful and sophisticated, emotionally intuitive and sensually engaging, carried by
an innate self-assurance that cannot taught or bequeathed. Beyond the screen, a lifelong passion for
art, architecture, and design connects her instinctively to the Modernist movement, whose premise that
form must follow function runs through every line of the collection.
IRINA SHAYK: POWER UNLEASHED
With Irina Shayk, Moderniste finds its edge. A globally celebrated model, she gives the jewel’s
tension, circle answering square, physical form. Her presence does not seek attention, it commands
it. The feline in her is unmistakable; her power is primal, instinctive, untamed before the lens.
Her femininity does not build, it strikes in terms absolute. Behind the image is a woman whose connection to Valérie Messika and the Maison is deeply personal, built on years of authentic connection and a shared belief that confidence is never performative.
Julianne Moore gives Moderniste its depth. Irina Shayk gives it its charge. Together, they give the
collection its full voice.
MODERNISTE: THE SHAPE OF MODERN
With Moderniste, Valérie Messika rewrites the rules of gold. Opposites fuse: shadow and light, circle
and square, simplicity and sophistication. The design draws from contemporary architecture, bold in
intent yet intimate on the body. Structure prevails over ornament as volume finds its poetry in light.
Gold, for the first time, is faceted and held to the standard of the diamond itself.
“I play with geometry the way I have played with diamond cuts since childhood. For Moderniste,
Ifollowed my instinct: the clean lines of seventies architecture, designs that hold their power and
outlast the moment. The result is a jewel that belongs to no single era. Universally powerful. That was
always my ambition.»
Valérie Messika – Founder and Artistic Director