The GCC is entering what is expected to be its biggest and most intentional gifting season to date, and AliExpress is stepping in at the perfect moment. The company’s highly anticipated Super Friday sale is from November 20 until December 3, offering up to 80% off thousands of products across beauty, fashion, tech, home essentials, and family gifts.
New insights from a YouGov study commissioned by AliExpress in October reveal a notable shift in how consumers in the UAE and Saudi Arabia are approaching festive shopping. Shoppers are planning earlier, staying value-focused, and choosing more meaningful gifts across the winter festive period as well as the upcoming Ramadan and Eid seasons.
Consumers across the region are not just spending, they are spending with purpose.
GCC Festive Mindset: What Shoppers Want and Why It Matters
The findings point to a region energized by strong gifting intentions and a desire to make celebrations more memorable. These trends also highlight why Super Friday resonates so strongly with local shoppers: it offers access to quality, value, and speed during the busiest shopping period of the year.
Gifting is a Major Priority
- Shoppers in the UAE and KSA dedicate an average of 35–36% of their seasonal budgets to gifts.
- 39% of UAE shoppersand 36% of KSA shoppers expect to increase gift spending this year.
What this means for AliExpress shoppers—more opportunities to find premium gifts at competitive prices during Super Friday.
Online Shopping Leads for Festive Purchases
- 54% of KSA shoppersplan to buy gifts online, compared to the UAE’s balanced 50/50 online–offline split.
- 48% of UAE shopperssay discounts are their top purchase motivator.
- 29% of shoppers in the KSA often buy gifts more than a few weeks ahead of major celebrations like Ramadan and Eid.
Why does it matter? Shoppers are using sales like Super Friday to stretch their budgets further and avoid last-minute price increases.
Who GCC Consumers Are Prioritizing
- Mothers are the most gifted recipients in both markets (62% UAE, 66% KSA).
- Spouses remain high on gifting lists.
- Self-gifting is on the rise, especially in the KSA, where 40% of shoppers buy gifts for themselves.
These patterns point to a demand for gifts that feel personal, useful, and thoughtful.
Top Festive Shopping Categories
Based on the YouGov data and category growth trends, shoppers are showing strong interest in:
- Luxury beauty tools and skincare technology
- Smart home gadgets and lifestyle tech
- Jewelry, watches, and personalized accessories
- Home appliances and home refresh items
These categories align directly with Super Friday’s offers, giving shoppers access to especially high-value deals.
AliExpress Super Friday—The Go-To Destination for Gifting Smart
With significant discounts, fast delivery, and expanded product offerings, AliExpress’s Super Friday provides a simple, convenient way to secure quality gifts for those you love.
Super Friday Highlights
- Up to80% off key categories including beauty, fashion, tech, home appliances, and family gifts
- Exclusive platform coupons for additional savings
- Bundle deals and new-user offers
- Free shipping and easy returns on select items
- Local+ delivery in as fast asthree days
- Choice delivery guaranteed within12 days
Introducing Brand+: Trusted Global Brands at Competitive Prices
The new Brand+ channel on AliExpress brings together an extensive list of brands, offering shoppers in the UAE and KSA a curated selection of authentic, competitively priced products.
Brand+ gives customers confidence, convenience, and clarity, ensuring the products they choose for family, friends, or themselves meet a high standard.
Celebrate More. Spend Less. Shop Smarter.
The AliExpress Super Friday Sale begins November 20 until December 3, delivering two weeks of deals tailored to the needs of GCC shoppers. As consumers look ahead to year-end festivities, Ramadan, and Eid in 2026, AliExpress offers more ways than ever to purchase meaningful gifts without compromise.
With exceptional prices, fast delivery, and trusted global brands, Super Friday gives shoppers the ability to elevate every celebration while staying firmly within budget.
Shop early, shop smart, and secure the season’s best deals on the AliExpress app or at AliExpress.com.