The ‘90s called…and we picked up immediately. At Benefit Cosmetics, we’re forever living for a trend comeback, and this season’s viral obsession—the iconic 90’s makeup look—is officially back in full swing. Think matte skin, skinny brows, shimmery lids, and the dreamiest nude lips. And because we’re always one step (and one brow pencil) ahead, we’ve got every product you need to recreate the decade’s most nostalgic glam—with a Benefit twist, of course.
FACE: Matte, Smooth, So Retro
Nothing screams peak 90s beauty like that velvety-matte, blurred-to-perfection base. Cue The POREfessional Foundation, delivering medium-buildable coverage with a natural-matte finish that lasts all day. It smooths, blurs, and refines pores instantly, while rose hip extract and glycerin keep skin soft and balanced—because the 90s look might be matte, but we’re not doing dull.
Lock everything in with The POREfessional Power Powder for that shine-free, all-day hold the decade was famous for. This silky-soft powder keeps makeup in place, blurs pores, and gives you the seamless finish every ‘90s supermodel would approve of.
And for that perfectly diffused flush, sweep on PomPom—a richly pigmented, natural-matte blush with a pomegranate-rosy hue that feels straight out of a 90s movie montage. Soft, blendable, buildable, and smudge-free? Truly something to cheer about.
BROWS: The Skinny Legend Era
Ah, the 90s: the era of iconic jeans, iconic music, and iconically thin brows. To channel that defined, ultra-precise brow moment, reach for our superstar Precisely, My Brow Pencil. The super-fine tip creates natural-looking, hair-like strokes—no wonder it’s our #1 bestselling brow pencil. Once your shape is snatched, clean the edges with Boi-ing Cakeless Concealer for that even more snatched, ultra-defined 90s brow lift moment.
EYES: Shimmer
Shine. Repeat.
A shimmery eyelid is the heart and soul of the 90s makeup vibe. Sweep Glowlala Highlighter in Raya across the lids for a soft, reflective, glass-like gleam that would make any 90s pop star proud. The formula is weightless, longwearing, and blurring—basically, the glow you screenshot from old music videos.
Finish the eye look with BADgal BANG! Mascara for pitch-black, sky-high volume that lasts 36 hours. It’s all the drama of the era… without the weight.
LIPS: Nude, Glossy, and So 90s
If the 90s could be summed up in one lip combo, it would be nude + gloss (bonus points for extra shine). Start with Plushtint in French Toast for that smooth, plush nude base, then layer Splashtint in Summer Fling on top for that dewy, juicy, ultra-glossy finish. Powered by hyaluronic acid, goji berry, raspberry seed oil, and glycerin, this duo leaves lips soft, hydrated, and ready for their close-up—exactly like the gloss-obsessed 90s icons we still adore.
Totally Nostalgic, Totally Now
So whether you lived through the 90s or just love the aesthetic (hello, Gen Z), Benefit Cosmetics has everything you need to recreate the look—modern formulas included. It’s the perfect blend of retro glam and right-now beauty, and honestly? We’re obsessed. Now go forth and glow like it’s 1999!?