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The BBC is preparing to expand its digital strategy by producing original programmes specifically for Google’s YouTube platform, marking a first for the British broadcaster. BBC shifts content strategy toward YouTube As viewing habits continue to move toward streaming platforms, the BBC plans to develop tailored shows designed for YouTube audiences. These programmes will later […] The post BBC to Launch Original Programmes on YouTube appeared first on Web-Release.

In partnership with Publicis Groupe Middle East and Ipsos, Snapchat conducted research in Saudi Arabia to understand what creators want from social platforms, brands, and their followers. The study explored how creators view the different platforms they create on, the tools they use, what they seek in brand partnerships, and how they perceive their audiences. […] The post Snapchat and Publicis Groupe Unveil New Research on What Creators Want appeared first on Web-Release.