Browsing: Audiences

Snap Inc.’s AR Ramadan Mall marked its fourth consecutive year on Snapchat, reinforcing Snap’s continued investment in AR formats that support seasonal shopping behaviours during Ramadan, a key cultural moment for audiences and brands globally. The 2025 AR Mall re-created the charm of GCC heritage towns as a mystical digital village, featuring streets of storefronts […] The post Snap Inc. Unveils 2025 Results as AR Ramadan Mall Continues to Grow as a Defining Seasonal Destination appeared first on Web-Release.

Nearly half of the technology marketers and communication professionals across the UAE and Saudi Arabia believe AI is enhancing efficiency but that creativity, storytelling, and cultural understanding remain the true differentiators in an increasingly competitive digital landscape. That is just one of the takeaways from a new survey conducted by Action Global Communications in partnership […] The post In the age of AI, creativity and strategic storytelling remain key for Gulf marketers and communication specialists appeared first on Web-Release.

The BBC is preparing to expand its digital strategy by producing original programmes specifically for Google’s YouTube platform, marking a first for the British broadcaster. BBC shifts content strategy toward YouTube As viewing habits continue to move toward streaming platforms, the BBC plans to develop tailored shows designed for YouTube audiences. These programmes will later […] The post BBC to Launch Original Programmes on YouTube appeared first on Web-Release.

Discovery Channel brings one of the most audacious and high-stakes crimes of the year to audiences across MENA with the breaking news special LOUVRE HEIST: MINUTE BY MINUTE, premiering Saturday, December 6 at 9PM KSA on Discovery Channel MENA and streaming on discovery+ via OSN+ and stc tv. Told in real-time with gripping new details, this one-hour special […] The post DISCOVERY CHANNEL UNCOVERS HOW THE LOUVRE HEIST UNFOLDED IN NEW SERIES “LOUVRE HEIST:MINUTE BY MINUTE” PREMIERING DECEMBER 6 ACROSS MENA appeared first on Web-Release.