As the Singapore-based boutique hotel group’s first property in the Middle East, Naumi Hotel <a href="https://menainsights.com/ibis-dubai-one-central-welcomes-the-festive-season-with-free-and-open-to-public-ibis-music-christmas-edition-featuring-tree-lighting-ceremony-and-performances-by-alen-hit-and-vahimti/”>Dubai continues its vision to create spaces that inspire and connect. Now Autism-Friendly Certified, the hotel has partnered with the Dubai Autism Center (DAC) through Naumi Soul to create inclusive experiences for students and families, bring team members together through volunteering, and support autism awareness through ongoing joint campaigns. Building on this, Naumi Hotel Dubai will also collaborate with the Srujna and Chaiim Foundation, weaving together social impact and thoughtful design into every stay.
Naumi Hotel Dubai achieved its Autism-Friendly Certification after completing DAC’s specialised training programmes designed to strengthen communication and guest interaction across all teams. During DAC’s visits, the hotel was recognised for offering a calm, sensory-considerate environment with balanced lighting, regulated temperatures, and minimal scents. The property also introduced clear safety signage and Autism Kits in key areas, helping guests on the autism spectrum feel more comfortable in their surroundings.
Titled Building a Brighter Future: Giving Back and Rising Together, Naumi Hotel Dubai’s new initiative is designed to spark awareness, empathy, and connection. The programme was created as part of a long-term partnership with DAC, the UAE’s largest nonprofit organisation empowering children on the autism spectrum. Backed by the UAE’s National Autism Policy, the programme opens the hotel’s doors to DAC students and their families through activities that build comfort, encourage interaction, and promote inclusion within the wider community.
The partnership extends beyond hospitality, inviting Naumi team members to volunteer within DAC programmes and participate in joint awareness campaigns throughout the year. These experiences nurture understanding, strengthen the hotel’s internal culture, and support the creation of a more inclusive hospitality culture across Dubai.
Arshiya Jhunjhnuwala, Regional Director for ESG at Naumi Group, shared, ‘Each of our properties serves as a gateway to the local community, and as our first in Dubai, we want to create deeper ties and a space where everyone feels truly welcomed. Our collaboration with the Dubai Autism Center reflects this spirit of community, using hospitality as a way to inspire positive change and genuine engagement.’
Bassam Zakaria, General Manager of Naumi Hotel Dubai, added, ‘It has been a pleasure to work alongside DAC and to be recognised with the Autism-Friendly Certification as we strive to make Naumi Hotel Dubai a more inclusive, sensory-considerate place to stay. Community engagement is what gives a property its soul, and our goal is to create experiences shaped around guests’ needs in a way that also reflects the city’s spirit and the UAE’s National Autism Policy. The training programme has been deeply rewarding, giving us a new perspective on hospitality and proving what can be achieved when people come together with compassion and understanding.’
Naumi Hotel Dubai also continues Naumi Soul’s long-standing partnership with India’s Srujna and Chaiim Foundation, two organisations empowering women from marginalised backgrounds through education and sustainable employment. By offering women from Mumbai’s slum communities the opportunity to turn waste cotton into beautiful, eco-conscious textiles, the foundations help them gain financial independence and provide better futures for their families.
Guests staying at Naumi Hotel Dubai can now purchase these handcrafted Naumi Robes directly from the reception. Each piece weaves a story of hope, creativity, and empowerment, featuring intricate, colourful patterns that echo the brand’s bold interiors and art-filled spaces. Thoroughly cleaned and sanitised for comfort, every robe offers guests a simple yet meaningful way to give back.
Through these collaborations, Naumi Hotel Dubai continues to redefine the possibilities of contemporary hospitality. Guided by Naumi Soul and the brand’s warm, intuitive service, Naumi Hotels creates connections that go beyond the stay, leaving a positive imprint on both the community and the world around it.
To learn more, please visit www.naumihotels.com/naumi-hotel-dubai
For more information on Naumi Group, please visit www.naumigroup.com