Arabian Travel Market (ATM) 2026, which takes place at the Dubai World Trade Centre on 4-7 May, will showcase the importance of sports tourism, as new research reveals that sports event-driven travellers – defined as people who travel overnight to attend live sporting event – spend significantly more per trip, with frequent sports tourists spending […] The post ATM to spotlight sports tourism opportunities, as research shows fans spend twice as much as regular travellers appeared first on Web-Release.