Gold Apple is bringing its most popular digital game to the Middle Eastern market. Beauty Elf, created in the spirit of classic virtual-pet mechanics, is now available on the retailer’s website and mobile app in the UAE, Qatar and Saudi Arabia. This is the first example of deep gamification introduced by a major beauty retailer […] The post Gold Apple Launches Its Own Online Game “Beauty Elf” in the Middle East appeared first on Web-Release.

    Taraf, the real estate division of Yas Holding, and Masdar City, Abu Dhabi’s pioneering sustainable urban district, are joining forces to develop Fay Hills, a 153-acre residential masterplan designed around sustainability, wellness, and human-centred living. Set within Masdar City, Fay Hills will comprise four interconnected residential villages linked by shaded green corridors, landscaped parks, and […] The post Taraf and Masdar City Join Forces to Launch Fay Hills Masterplan and its First Village, Fay Gardens appeared first on Web-Release.