Author: Mahdeehassan

LG Electronics (LG) delivered on its promise to bring even more innovative features that prioritize user experience, convenience, efficiency, and sustainability to the region, as it previewed the LG WashTower™ in front of more than 500 guests at its two-day Middle East and Africa showcase event in Abu Dhabi. Featuring a dedicated roundtable session at the unique customer-focused showcase, where LG representatives delved into its innovative features and capabilities, the revolutionary WashTower™ laundry solution represents a significant advancement in LG’s home appliance division, particularly in the UAE market. Designed with compact living spaces in mind, combining a washer and dryer in a space-efficient design, the WashTower™…

e& Carrier & Wholesale today announced the launch of a stack of new off-net services under its Managed Services portfolio including Roaming-as-a-Service (RaaS). RaaS is designed to address the challenges faced by Mobile Network Operators in managing roaming services. The plug-and-play solution gives third-party network providers a direct route to addressing gaps in their roaming capabilities with access to e&’s scale, reach, and off-net connectivity across global markets. Nabil Baccouche, Group Chief Carrier & Wholesale Officer, e& said: “Centering our success on understanding our customers’ needs, we have launched Roaming-as-a-Service (RaaS) to seamlessly address the demand for roaming services, simplifying…

In a market first for the UAE, Virgin Mobile UAE has integrated the UAE PASS into their App based eSIM onboarding journey, eliminating the need for customers to visit to a physical store or order a physical SIM for delivery. This digital first approach offers a more convenient and sustainable way for residents in the UAE to get connected directly from the Virgin Mobile UAE App. The initiative makes Virgin Mobile UAE the market’s first mobile brand to provide users with an end to end entirely digital connection experience from its app, making the customer experience simpler, faster, and more…

ITHCA Group and Mubashir both recognize the unique potential of Advertising Technology (AdTech) in contributing to expand technology investment ITHCA group has announced an investment in Mubashir, a leading digital out-of-home (DOOH) advertising network in Oman. The investment will fuel Mubashir’s expansion and technological plans as well as its mission to provide its clients with the most effective and comprehensive solutions both in the country and regionally. Mubashir’s platform reaches millions of people across Oman through its network of strategically located digital screens. The company offers a variety of advertising formats that leverages smart data and analytics to deliver targeted…

Zayed University (“ZU”) has announced a major expansion of its academic offering starting this Fall, in line with the UAE’s national agenda. The additional programs, scheduled to commence at the beginning of the next academic year, encompass a wide range of disciplines, showcasing ZU’s commitment to enhancing its offerings in priority sectors identified at the national level. ZU will open 11 additional bachelor’s programs for admission across six colleges: the College of Business, College of Communication and Media Studies, College of Humanities and Social Studies, College of Natural and Health Sciences, College of Technological Innovation, and College of Arts and…

Shipsy, a leading global logistics orchestration and execution platform, has been recognized as a Niche Player in the 2024 Gartner® Magic Quadrant™ for Transport Management Systems (TMS). “TMS solutions are utilized by companies of differing sizes, operational complexity, industries, and geographic locations. TMS solutions are utilized to plan and execute the physical transport of goods across the supply chain. They provide a company with the ability to manage the entire transportation life cycle of an order or shipment.” Today, enterprises across industries find themselves juggling between increasingly complex supply chain operations, rapidly evolving customer demands, and growing costs. To manage…

Employee Happiness Awards is set to shine a spotlight on ongoing transformations across the human resources (HR) landscape, especially in the context of employee experience and wellness. The brainchild of Plan3Media, a leading event management company known for championing a merit-based awards culture in the region, Employee Happiness Awards is open to nominations in 27 distinctive categories. In the previous edition held in June 2023, the Employee Happiness Awards received several nominations, some of whom were selected as finalists and gave compelling presentations to an independent jury. The winners and participants were leading companies and HR individuals from industries as…

“Voice Communications & Consulting” has been appointed as the regional PR and Communications agency for the one of a kind luxury handbags brand “Gabo Guzzo”. Each Gabo Guzzo handbag features distinctive design elements, making every creation truly unique. These elements may include custom colours, special leathers, hand-painted finishes, or the tone of the gemstone. Interdisciplinary artist Gabo Guzzo will deepen his engagement with the Middle Eastern community of art and design collectors through his one-of-a-kind handbag creations, infused with jewellery, aligning with the region’s rich cultural heritage and appreciation for art and exquisite craftsmanship. This reflects Gabo Guzzo’s philosophy of seamlessly integrating art…

In the Land of the Rising Sun, where Shintoism and Buddhism are the main spiritual guides, the Islamic holy month of Ramadan shines as a beacon of cultural harmony, observed by a vibrant Muslim community. This spirit of unity and tradition transcends continents, finding a home in the UAE through the innovative culinary offerings of Sumo Sushi & Bento.  As a testament to the power of cultural exchange, Sumo Sushi & Bento embraces the unique blend of Islamic traditions and Japanese cuisine, crafting a Ramadan experience that resonates with both Japanese expatriates and the local population in the UAE. Ramadan…

HH Sheikha Jawaher Khalifa Al Khalifa graciously hosted a captivating Suhoor at the prestigious Raffles Hotel in Dubai. The event brought together prominent public figures, entrepreneurs, investors, and senior business executives from across the GCC for an evening of delightful conversations and culinary indulgence. Against the serene atmosphere of Raffles Hotel, guests savoured delectable food and beverages while engaging in meaningful discussions centred around personal and professional success. During the gathering, Shaikha Jawaher shared her inspiring journey, offering insights into entrepreneurship and resilience. She recounted her experiences overcoming daily business challenges and navigating unforeseen obstacles such as the pandemic and…