ARB Emirates – the leading market brand in four-wheel-drive accessories and outdoor gear, is participating in the first edition of the Al Ain International Hunting & Equestrian Exhibition (AAIHEX 2025) between 26 and 30 November.
ARB Emirates, a subsidiary of Al Masaood LLC, continues to consolidate its leadership position with the UAE’s growing outdoor and off-road through Events, Exhibitions and Road Shows, to augment its online and retail presence.
At this first edition of the show in Al Ain, ARB Emirates will present a comprehensive lineup of advanced off-road and overlanding products, including the NACHO Grande lighting systems, REDARC power management solutions, Slimline Lithium Battery, 3M Awnings, ARB Reverse Camera, Altitude, Black Furniture, MT-64 Suspension, and a full range of Recovery Equipment.
Two highlights of the ARB Emirates stand are the ARB Brushless Air Compressor, engineered for 50% faster airflow, enhanced durability, and superior heat management, and the Esperance V2 Rooftop Tent with more than 40 user-driven upgrades, lightweight construction, integrated lighting, and an effortless setup that elevates comfort for every expedition. Each solution has been engineered for the Middle East’s toughest environments, combining performance, durability, and efficiency with smart, user-driven design.
Riding the success from ADIHEX and building on overwhelmingly positive customer feedback, ARB Emirates is bringing its most recent innovations to AAIHEX 2025 with a fresh approach. Through this engagement, ARB Emirates continues its mission to inspire, educate, and support the region’s fast-growing off-road community, reaffirming its leadership in shaping the future of 4×4 adventure in the GCC.
Hani El Tannir, CEO of Al Masaood Group Industrial, said: “AAIHEX 2025 is an exciting first for ARB Emirates. This exhibition allows us to showcase our approach to redefining adventure, delivering innovative, smart, and efficient solutions shaped by the needs and feedback of our community. It’s an opportunity to demonstrate the trusted performance and reliability that have made ARB a leader in the GCC, while inspiring a new generation of explorers to embrace adventure confidently and responsibly.”
As a leader in the regional 4×4 and overlanding market, ARB Emirates continues to support the UAE’s outdoor community by delivering innovation-driven products—from advanced power solutions to versatile gear—all backed by ARB’s global reputation for reliability, field-tested performance, and trusted engineering.